prabhat.g4991

About Candidate

Location

Education

M
MBA - Master of Business Administration 2019-2021
Birla Institute of Technology and Science Pilani

General Management (Major - Marketing)

(
(B. Tech - Bachelor's in Technology 2011-2015
Krishna Institute of Engineering & Technology - Ghaziabad

Mechanical Engineering

Work & Experience

P
Program Manager - Growth & Marketing April 2024 - Present
Zomato Hyperpure Pvt. Ltd - Gurugram

Led digital marketing strategies across platforms (Google, Facebook, OTT), achieving a 42% month-over-month increase in visibility revenue. Designed and executed growth-focused, performance-driven campaigns for new brands, enhancing conversion rates and sales. Partnered with brands to define and monitor key metrics (CAC, ROAS, AOV), ensuring marketing efficiency and scalability. Implemented multi-channel tracking to deliver actionable insights and optimize campaign performance. Built a comprehensive digital reporting framework to track ROI, guide investment decisions, and meet KPIs. Collaborated with tech and product teams to develop innovative marketing solutions that enhanced platform visibility. Drove the adoption of new marketing channels, boosting engagement and investment. Consistently aligned strategic initiatives with performance goals to maximize brand impact and marketing effectiveness.

M
Marketing Manager Sep-2021 - April-2024
FSTC Pvt. Ltd. - Gurugram
A
Assistant System Engineer Oct-2015 - Oct-2016
Tata Consultancy Services - Chennai

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